Bialetti was founded in 1919, when Alfonso Bialetti opened a workshop in Crusinallo (Verbania) to make semi-finished aluminium products. Endowed with an entrepreneurial spirit, he transformed his workshop – Alfonso Bialetti & C. Fonderia in Conchiglia – into a studio for the design and production of market-ready finished goods. Thanks to the brilliant intuition of Alfonso Bialetti, in 1933 the Moka Express saw the light of day. The Art Decò design of his son Renato was to revolutionize the way of making 'caffe' at home and to immediately establish the company as one of the leading Italian manufacturers of coffee makers. Bialetti’s brand awareness was further consolidated by significant advertising investments in Carosello – the advertising slot on early Italian TV - and communication focused on the image of the “Little man with a moustache” – created in the 1950s by Paul Campani – that became its symbol and is still a part of the Group’s trademark on its products to this day.
In 2010's Good Buyers Review Top 10 Best Buy for stovetop espresso makers Bialetti snatched up 1st, 2nd, 3rd 5th and 6th place!
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